| |
Six Powerful
Lessons for Crisis Managers
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| 1. |
Early,
Competent Leadership Decision making and prompt
action by senior executives, often the chief executive
officer. (Have a plan for senior management involvement.) |
| 2. |
A Prioritized
Approach
Prompt and honorable management of the actual
problem; immediate communication with those most
directly affected; address victims' needs. (There
are always victims.)
|
| 3. |
Reputation
Preservation and Recovery Strategies
Prompt action; fundamentally sound decisions; communicate
useful information to those who actually need it,
not necessarily the media. (Be unassailable. Go beyond
community expectations.) |
| 4. |
Successful
Plans
Install carefully; systematically update and test
through periodic exercise or simulation. (Untested,
badly designed, or ignored plans won't work.) |
| 5. |
Pre-authorization
The primary objective of all crisis preparation. Organization
able to act immediately and successfully, on its own,
with little help from the outside. (Good crisis planning
will identify and eliminate, or at least reduce, substantial
threats to the organization.) |
| 6. |
Conclusive
First Response
Openness, responsiveness, truthfulness, and empathy
with prompt disclosure. (Reduce media influence and
make victims and their families more comfortable.)
|
| |
Jim
Lukaszewski The Lukaszewski
Group, White Plains, NY, management advisors in communications. |
