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Crisis Control
[November/December, 2000]

 
Tips for Dealing with Reporters

Any time you talk to a reporter, you are being interviewed:

  • Stay calm
  • Ask questions to get correct information
  • Be patiently firm—get the facts
  • Ask for—and write down—reporters' specific questions
  • Repeat reporters' questions back to them after you have written them down
  • Don't volunteer information, or guess at answers
  • Use non-technical language
  • Maintain your composure, even if the reporter is aggressive
  • Use approved statements, information, and facts if you are authorized
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    Real Estate Portfolio® is the magazine for REITs and real estate investment.

    It is published bimonthly by the National Association of Real Estate Investment Trusts® (NAREIT),
    1875 I Street, NW, Suite 600, Washington, DC 20006–5413.
    Phone 202-739-9400.